It opened with $6.3m over its first 3-days, barely enough to make it in the top 5. Costing only $11 million, the film would rely on word of mouth and stellar reviews to keep it in theatres for almost half a year. 10 years later, it and its sequels had made more than half a billion at the worldwide box office. If you want to thank (or perhaps blame) a film for Hollywood's youthquake, the marketing of independent films and the comeback of the horror genre, then this is where it began.
10 years ago today.
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